Case Study
arklatex / world's finest chocolateOffering the most popular fundraising products. They are the exclusive distributors of World’s Finest Chocolate since 1978.
Intro
target the right audience to boost sales
ArkLaTex is the exclusive distributor of World’s Finest Chocolate. They wanted to run digital ads but only wanted to reach people that would be interested in their fundraising products. We decided to run geo-targeted ads to various schools located in Arkansas, Louisiana, and Texas.

Details
Don’t waste time targetting the wrong audience
Challenge
Getting the word out to schools located in Arkansas, Louisiana, and Texas about fundraising with World’s Finest Chocolate.
Solution
First, we tasked our designers to create multiple display ads that would catch the eye of school employees.
We input the ads into our geo-targeting software that allows us to specifically target areas based on the coordinates of each school.
The ads reached over 27,000 people and were clicked on 852 times in only 3 weeks.



reach
27,404
clicks
852
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