Case StudyAirWorth Heating & Cooling
AirWorth Heating & Cooling is a full-service HVAC provider located in Hurst, TX. They have been working in the HVAC industry since 1995 and are dedicated to building lasting relationships with customers while providing great service throughout their HVAC system’s lifetime.
Staying Cool and Modern
AirWorth came to us wanting a website refresh that was mobile friendly. Their old website was coded in HTML, so we switched it to a WordPress-based design for easy changes. After that, we integrated the design and feel that went into their printed materials, into the website to create a cohesive brand feel.
AirWorth also wanted a comprehensive product page that didn’t rely on their vendor, which we were able to create for them. In the end, we were able to give them a fantastic website that had all the information and modernization they needed.
Website modernization and product compilation that works for you
There were a couple of challenges that AirWorth wanted to address with the new website.
For one, they rarely got any website traffic and few calls from that website traffic, so they needed a website that drove traffic to them. The second challenge was compiling all the available products from their vendors into their website.
To counter this, we built a website with usability and conversion in mind. At the top of the website and on the first image is a clickable link to the phone number. Not only that, we made it to where it lets the customer know whether AirWorth was available to talk or not during business hours. We optimized the website, bringing it up in the rankings when certain keywords used in search engines. Now it’s much easier for people to find them when looking for local HVAC services! We also built and integrated a enire product guide that list all available products from the manufacturer that made it easy to showcase all options to potential customers.
Hear from the client
“Amplus has done a great job helping my company update our branding and marketing message. They have completely overhauled our website and reworked our printed marketing materials. Anthony and the team have been great to work with from start to finish.”
Matt Romero, AirWorth President & General Manager
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207 East Broadway Avenue Suite 101
Fort Worth, Texas 76104