There are many ways that a video can be beneficial for your business, whether it’s to establish credibility, attract new customers, showcase a product, or explain your business.
Create Your Message
We start with an idea or a concept, then we formulate a storyboard and script for the video. For all video production, we select and produce music as well as voiceovers, if necessary. Music is critical in helping videos transition and send the correct message to the end-user.
There are three types of categories that the majority of our videos fall into: short commercials, about and testimonial videos, and feature videos.
Amplus Agency creates videos with three questions in mind:
- What is the purpose of the video?
- How are we going to fulfill its purpose?
- What is your video budget?
Videos tell stories
Which Video Will Tell Your Story?
Short commercials are anywhere from 6-60 seconds and are meant to display a product or one of your business’ specialties. These videos are primarily created with motion graphics and are used for social media platforms.
About and Testimonial
Display your company’s values and interactions with customers. These are typically 30 seconds to 3 minutes long. These videos can be a mixture of motion graphics and live video shooting. It all depends on the goal of the video and what you want to showcase.
Feature videos highlight and display something special and unique. Whether that’s your business’ process, a success story or a training video, these videos highlight that concept. We bill on a mixture of an hourly and flat fee for features.
Music and Motion
Videos That Come To Life
There are many factors in video production. One of the most critical factors is selecting the type of music that will amplify your video’s message. Music can control the emotional response to the images that are being displayed on the screen. Having the right music can lead to transitions that enable the viewer to more easily stay connected to the video.
Motion graphics are also used in specific cases to showcase and highlight important verbal messages. People retain information in many ways. So by highlighting in the video key phrases or words that are being spoken with motion graphics, you reach them visually and verbally. This ultimately will amplify your marketing message for the viewer.
207 East Broadway Avenue Suite 101
Fort Worth, Texas 76104