Case Study
BuzzBallzBuzzBallz are ball-shaped, ready-to-drink mixed cocktails designed to be enjoyed at the beach, by the poolside or at picnics and tailgates. BuzzBallz provides consumers with a mix of premium cocktail flavors (15%-20% alcohol) in an unbreakable, freezable, floatable and recyclable container.
Intro
Earning A Social Buzz
BuzzBallz was a newer business when we started working with them. They had started gaining popularity in certain regions, but didn’t have an established brand or social media presence.
Details
Creating a social buzz is no easy task
Challenge
As BuzzBallz continued to gain popularity in select regions, the company wanted to secure a solid online presence that met consumers in the social media realm.
But to get there, we had to start from the bottom. BuzzBallz had little established social media presence and branding that wasn’t consistent.
Solution
BuzzBallz wanted to focus on their main three social media platforms: Facebook, Twitter and Instagram, so we developed a multi-faceted social media marketing plan for BuzzBallz that included online branding, social media optimization, content management and Facebook advertising.
As part of its branding strategy for BuzzBallz, we created a consistent graphic design that focused heavily on product, as well as the company tagline, “Have a Ball,” while also cross-promoting BuzzBallz social media channels and website. To build brand loyalty and engagement, we reinforced the hashtag #BuzzBalls throughout all of their social media campaigns.
It was so successful, we’ll just let the results speak for themselves!
INSTAGRAM PHOTOS TAGGED WITH #BUZZBALLS
7,200
INSTAGRAM FOLLOWERS INCREASED
190%
TWITTER FOLLOWERS INCREASED
216%
SOCIAL MEDIA IMPRESSIONS INCREASED
600%
Testimonial
Hear from the client
“Working with Amplus to help build up our social media presence was an easy and great experience. They helped us build our accounts up and easily transitioned it over to us to manage later internally as we grew”
Alex Kick – President Buzz Ballz
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