BuzzBallz are ball-shaped, ready-to-drink mixed cocktails designed to be enjoyed at the beach, by the poolside or at picnics and tailgates. BuzzBallz provides consumers with a mix of premium cocktail flavors (15%-20% alcohol) in an unbreakable, freezable, floatable and recyclable container.
Earning A Social Buzz
BuzzBallz was a newer business when we started working with them. They had started gaining popularity in certain regions, but didn’t have an established brand or social media presence.
Creating a social buzz is no easy task
As BuzzBallz continued to gain popularity in select regions, the company wanted to secure a solid online presence that met consumers in the social media realm.
But to get there, we had to start from the bottom. BuzzBallz had little established social media presence and branding that wasn’t consistent.
BuzzBallz wanted to focus on their main three social media platforms: Facebook, Twitter and Instagram, so we developed a multi-faceted social media marketing plan for BuzzBallz that included online branding, social media optimization, content management and Facebook advertising.
As part of its branding strategy for BuzzBallz, we created a consistent graphic design that focused heavily on product, as well as the company tagline, “Have a Ball,” while also cross-promoting BuzzBallz social media channels and website. To build brand loyalty and engagement, we reinforced the hashtag #BuzzBalls throughout all of their social media campaigns.
It was so successful, we’ll just let the results speak for themselves!
INSTAGRAM PHOTOS TAGGED WITH #BUZZBALLS
INSTAGRAM FOLLOWERS INCREASED
TWITTER FOLLOWERS INCREASED
SOCIAL MEDIA IMPRESSIONS INCREASED
Hear from the client
“Working with Amplus to help build up our social media presence was an easy and great experience. They helped us build our accounts up and easily transitioned it over to us to manage later internally as we grew”
Alex Kick – President Buzz Ballz
Check out some of our other case studies
An established client recently developed a new application for its EPS product. Continuous Insulation (CI) is a great way to make your home energy efficient. Their products maintain a constant R-value, which is fantastic for your home. Their CI products are StarRGard (used on the main length of the home) and StarRStruc (used to aid in the stability of load-bearing areas).
Every year, the Ronald McDonald House of Fort Worth hosts a charity banquet. As part of their presentation, they want to show how they’ve impacted the lives of those in the community and created success stories.
ArkLaTex is the exclusive distributor of World’s Finest Chocolate. They wanted to run digital ads but only wanted to reach people that would be interested in their fundraising products. We decided to run geo-targeted ads to various schools located in Arkansas, Louisiana, and Texas.
Digital Press wanted to build an online ordering website to grow with the ever-changing consumer demand. They wanted something that they could create custom products in but also utilized products from a printing vendor.
Honor Insurance came to us needing a website that worked for them just as well as it worked for their customers. Over the course of a couple months, we created the pages needed, the custom add-ons and developed an interactive website that provided an alternative to all the mainstream insurance companies out there.
NCTTRAC tasked us with building a website that looked fresh and revitalized, was mobile friendly, and able to be accessed securely by thousands of members across the organization. Additionally, they needed a custom calendar that members of all different regions could filter and add events to whenever they were happening.
AirWorth came to us wanting a website refresh that was mobile friendly. Their old website was coded in HTML, so we switched it to a WordPress-based design for easy changes. After that, we integrated the design and feel that went into their printed materials, into the website to create a cohesive brand feel.
207 East Broadway Avenue Suite 101
Fort Worth, Texas 76104