Project
Project
CityDoc Urgent Care
CityDoc Urgent Care is a comprehensive urgent care provider operating four clinic locations across Fort Worth and Dallas, Texas. They deliver urgent care services for the whole family while competing against large national urgent care chains with massive budgets. Amplus Agency has been their retained marketing partner since May 2016 (9+ years).
Challenge
- The Client Didn't Own Their Own Website — When CityDoc came in for a routine website update, Amplus discovered they had been paying thousands of dollars per month in maintenance fees for a site they did not own. The previous vendor's contract retained full ownership of the digital asset. Years of investment, content, and SEO history were at risk. Amplus had to act immediately — rebuild the website and manage the transition so CityDoc never went dark online.
- Competing With National Urgent Care Chains in a Local Market — CityDoc operates against national brands with massive ad budgets, national recognition, and established digital authority. Winning locally required a digital presence that looked polished, felt trustworthy, and performed at the level of a national chain across every touchpoint — website, ads, social proof, local SEO, and patient experience features.
- Sustaining Marketing Momentum Across 9+ Years and Two Redesigns — Strategies evolve, platforms change, patient expectations shift. Keeping CityDoc's presence not just current but competitive across nearly a decade — through multiple platform updates, a second full website rebuild, and a constantly changing DFW healthcare landscape — required continuous strategic investment and proactive adaptation.
- Integrating a 3rd-Party Scheduling Platform (2025 Redesign) — The 2025 overhaul required embedding an external scheduling platform into a custom WordPress build without creating friction for patients or degrading performance, SEO, or security standards built over nine years.
Solution
Phase 1: 2016 Emergency Website Rebuild & Brand Refresh
- Full custom WordPress rebuild delivered in record time so CityDoc never lost their digital presence
- Simultaneously rebranded all print materials with updated logo and identity
- Integrated patient-facing features (Online Check-In, Video Visit) to match national chain standards
- Transitioned all digital assets to CityDoc's full ownership
Phase 2: 2016–2024 Full Retained Marketing Partnership
- Multi-platform PPC campaigns across Google, Facebook, and YouTube for local awareness
- Ongoing SEO strategy improving organic rankings and Google Maps visibility across all 4 clinics
- Email marketing for patient retention, health awareness, and seasonal promotions
- Ongoing graphic design: event materials, ad creatives, branded print collateral
- 1,500+ social media posts produced
Phase 3: 2025 Second Full Website Redesign
- Complete overhaul of citydoc.net with fresh design, improved UX, and modernized patient experience
- 3rd-party scheduling platform integrated natively into the WordPress build
- SEO foundation and performance standards maintained and improved
- Ongoing maintenance and support post-launch
Result
| Deliverable | Result |
|---|---|
| Monthly Website Traffic | +41% increase |
| Revenue Impact | +15% revenue growth directly attributed to campaigns |
| YouTube Video Views | 143,081+ views |
| Social Content Produced | 1,500+ posts |
| Website Rebuilds | 2 full redesigns (2016 & 2025) |
| Relationship Duration | 9+ years retained |
| Platforms Managed | Google, YouTube, Facebook |
| Clinic Locations Served | 4 (Fort Worth & Dallas) |
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