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Communities in Schools of Greater Tarrant County

Communities in Schools of Greater Tarrant County (CISGTC) — a local affiliate of the nation's largest organization dedicated to keeping students in school. They place student support professionals inside schools across Tarrant County, providing case management and mental health support to at-risk students. Amplus Agency completed a full website redesign during a focused 3-month engagement (July–September 2022).
Branding & Identity Consultancy & Strategy SEO Website Design & Development

Challenge

  1. An Outdated Site That No Longer Reflected the Organization's Impact — CISGTC had grown its campus coverage, expanded services, and deepened community relationships, but none of this was reflected online. The site presented CISGTC as smaller and less capable than it actually was, making it harder for donors to understand the scale and for partners to assess reach.
  2. Serving Four Distinct Audiences From a Single Platform — The site needed to serve families (checking school coverage), educators (program details), community partners (scope and collaboration), and donors (impact data and giving pathways) — all without creating a confusing, catch-all experience.
  3. Translating Complex Program Work Into an Accessible Presentation — Case management across dozens of campuses, multiple funding sources, and student outcome data needed to be presented in a way that a parent, first-time donor, or prospective partner could understand quickly — without overwhelming them with organizational complexity.

Solution

Amplus structured the redesign around three non-negotiable priorities: clarity, storytelling, and usability.

  1. Architecture Before Design — Defined the site structure first, organized around four core content areas (programs, service locations, impact reporting, supporter engagement) with navigation guiding each audience type directly to their needs.
  2. Impact Storytelling as Central Content Strategy — Placed student outcomes data and real stories front-and-center so visitors encounter evidence of effectiveness early, not buried in downloadable reports.
  3. Distinct Engagement Pathways for Each Audience — Built explicit navigation paths for families, educators, donors, and community partners — reducing friction between arrival and action for every user type.
  4. Mobile-First for a Community Audience — Built mobile-first since parents and families most likely access the site via mobile search. Accessibility treated as a baseline requirement.

Result

Deliverable Result
Full Website Redesign Launched September 2022 — modern, mission-aligned presence
Information Architecture 4 audience pathways built in
Mobile-Responsive Build 100% across all devices
Impact Storytelling Student outcomes front and center
Supporter Pathways Donor, volunteer & partner CTAs throughout
Annual Traffic 10,000+ users per year sustained
Project Timeline 3 months, on schedule
senior10 scaled 1

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