Small Business Expo Blog

Digital marketing is a large space to operate in and we know how hard it can be. That’s why we love helping SMB (small to mid-size) businesses get their digital marketing on the right track. We practice what we preach, which is why we are running a campaign to inform small businesses about Amplus Agency and why we’re the right digital marketing company for you to partner with.

That’s why you’re here. You clicked on the ad you saw on your phone at the Small Business Expo. See, we targeted you specifically. But how? With tools that only the big brands have…well, usually. Here at Amplus Agency, we love helping small businesses operate at the same level as the big boys.

We’re ready to bring your business to that level, so read on to learn how geofencing marketing can work for your business!

What Is Geofencing Marketing?

Simply put, geofencing marketing or location-based marketing is a way to place an invisible “fence” around a location or several locations. Inside this “fence” is the only place your ads will appear. These locations aren’t just buildings though, you can advertise to specific coordinates, zip codes, DMAs (designated market areas), states and more.

This gives you a better chance to reach your target audience when they’re at locations related to your business or at an event that your target audience is interested in. Best of all, it’s cheaper than buying a billboard or sponsoring a small part of the event and is more directly targeted, so you’re not wasting impressions. But since you probably haven’t heard of geofencing, let me explain how it tracks and targets people.

How Does It Work?

Geotargeting, target audience, customers care, customer relationship management (CRM), customer analysis and focus group concepts.

It works because you gave whatever app you were on access to your personal information and location data. Our geofencing software uses this data to find out what you like, where you’ve been and when you’re there. In other words, we’re tracking you. And just a heads up, we’re going to keep tracking you.

See, another great thing about this software is that we can take any person and have ads follow them around on FB or Google. In this case, you’re definitely going to see our ad on FB (if you have one!). It’s a little bit creepy, we admit, but it works. Not only does it work for us, it works for most industries, especially retail and healthcare. This software drives and tracks visits to the physical location, so we can find out how many people are going to your store or business.

Already have an event or area you want to target in mind? Great, let’s talk about how you can get started with this.

How Do I Get Started?

It’s actually pretty easy, just call us or email us. We’ll schedule a business consultation and break this down, along with other marketing aspects for you. But we don’t want to just be a one and done, in fact, our goal is to make your business the best in its niche. Amplus was established in 2011 with the goal of helping small businesses become wildly profitable and making them a big player in the industry. We’ve done it before and we’re ready to help you push your business to the next level. Schedule your business consultation today!

About Amplus Agency

Amplus Agency is a full-service digital marketing agency focused on making your business the best in its industry. We believe that each business has individual needs that should be based on specific goals. Since being established in 2011, Amplus has worked with over 200 businesses. Amplus Agency is located in The Near South Side in Fort Worth, Texas.