As the Advertising landscape Changes, Amplus adapts!

2024 was a year with a lot of changes, including changes to the Amplus family! We have added an Agency Manager, a graphic designer, and even grew our outstanding SEO team! We have added new technologies and ran a variety of different types of campaigns for our clients. We designed a booth for an conference, and even did video work for the USDA! Check out all of the new things Amplus did this year below! 

New Amplus Technology

2024 was a big year for changes in AI technology, and we jumped on the bandwagon! Here are some of the new technologies we have embraced: 

Customers.ai

Customers.ai turns anonymous website visitors into hot leads; it is a cutting-edge email and lead capture technology! By adding a simple pixel to your site, we can track user behavior and capture their information, allowing us to send highly effective emails with above-average open and click-through rates. But it doesn’t stop there – we can also use this valuable data to create targeted audiences on various ad platforms, enabling us to retarget potential customers with personalized ads and drive conversions. Customers.ai seamlessly integrates lead capture and retargeting, maximizing your chances of turning website visitors into loyal customers.

Zyra Chat

Zyra Chat will boost your website’s engagement and conversion rates, it is an AI-powered chatbot that acts as a 24/7 sales agent! This intelligent tool learns everything about your site and can answer visitors’ questions, providing instant support and guiding them toward conversion. Zyra Chat requires minimal training and can handle a wide range of inquiries, from product details to complex service questions, freeing your team to focus on other tasks while ensuring your website visitors receive the information they need.

Simpli.fi

Simpli.fi is a new programmatic ad platform we started to use, that allows us to reach your target audience with incredible precision! With Simpli.fi, we can geo-target specific locations and send ads to viewers on their connected TVs and OTT devices. After they’ve seen your message on the big screen, we can follow up with ads on their mobile phones, creating a powerful one-two punch. And if they click on an ad, we can retarget them on Simpli.fi or through Meta, ensuring your brand stays top-of-mind. This multi-device approach allows for a genuinely engaging and practical advertising experience.

Here’s a look back at some of our projects from 2024:

Billy Bob’s Videography

Billy Bob’s Texas, the iconic entertainment venue, gave us the privilege to capture some unforgettable moments this year. From thrilling bull rides to electrifying concerts, our videography team has been hard at work showcasing the vibrancy and excitement of events at Billy Bob’s. These visuals were utilized across their marketing platforms, helping to attract new audiences and keep their loyal fans engaged. We’re honored to continue spotlighting the energy and culture that makes Billy Bob’s a Texas treasure.

Cole Paschall Law SEO Efforts

This year, we helped Cole Paschall Law rise to the top of Google search rankings through strategic SEO initiatives. By focusing on backlink creation, on-page SEO enhancements, and regular blog content, we’ve successfully positioned the firm on the first page of search engine results. This achievement has increased their visibility, driven traffic to their website, and helped them connect with more clients in need of legal expertise. It’s been a pleasure helping them establish a stronger digital presence.

USDA Grant Healthy Meal Incentives

Partnering with Action for Healthy Kids and the USDA this year has been an inspiring journey. This initiative aims to recognize and share best practices for feeding America’s children in schools. Our work has included producing engaging videos, designing an eye-catching booth, and building a robust website to support this partnership. It’s an honor to contribute to a cause that promotes healthier futures for children across the country.

DOT Compliance Group

This year, we continued our partnership with DOT Compliance Group by running impactful ad campaigns, creating new resource guides, and enhancing brand awareness. Our efforts improved their SEO rankings and helped them connect with a broader audience. Additionally, we are in the process of merging three of their websites into one cohesive platform, streamlining their digital presence and creating a better user experience for their clients.

Looking Ahead to 2025

As we close the chapter on 2024, we are energized and excited about the opportunities ahead. To our clients—thank you for trusting us with your vision and allowing us to help your businesses thrive. Your success is our success, and we look forward to continuing our partnerships in the new year.

The Amplus Agency team is dedicated to driving innovation, delivering measurable results, and crafting campaigns that make an impact. Here’s to a prosperous and creative 2025!

From all of us at Amplus Agency, we wish you a happy New Year filled with growth, success, and collaboration.