SEO – What It Is and Why It Matters for Your Business

SEO, or Search Engine Optimization, is a set of “rules” or “parameters” that make it easier for various search engines to find your content and improve your website rankings. Furthermore, it’s a good way to increase site quality and make it user-friendlier.   SEO...

Tips & Tricks for Effective Social Media

Social media is one of the most important tools businesses and brands can use in the modern age. In fact, 75% of male and 83% of female Internet users are on Facebook alone! That’s a lot of potential eyeballs on your content and messaging. Make sure you leverage your...