Google My Business is a free platform that entrepreneurs to create a business listing online. It allows customers to find your business through Google Search, Google Maps, and more. It also helps to discover more about your products and services.
Often, a local business will depend on online reviews, credible business profile, active business page, and quality online business listing, among others, to drive foot traffic to their own local stores.
Google My Business is one of the most reputable directories for business listings that potential customers tap in order to access up-to-date information about your local business.
Here are 5 reasons why you should create a business listing on Google My Business.
1. Your customers are searching for your business listing on Google
According to a study by Google, 97% of consumers search for local businesses online.
By creating a business listing on Google My Business, you can make sure that your business account is visible to potential customers who are searching on Google for products and services that businesses like yours provide.
Google My Business also often composes the first few local search results users see when they perform a Google search.
More than that, a business listing on Google My Business is also integrated with Google Maps, making it easier for potential customers to find your business, its service area, and physical location.
It is also helpful to understand that Google search engines look into the behavior and intent of a searcher to determine the information relevant for local search results.
When Google believes that a search has local intent, it provides a Local Pack, which shows a business listing containing important details about any particular enterprise.
These details are generated via Google My Business listing. The good news is you can manage that listing yourself. This is also the reason why Google My Business optimization is important.
2. You can control what information appears about your local business
When you create business listings on Google My Business, you have the ability to control the information that appears about your business.
You can add photos, contact details, your business hours, link to your business website, and a description of your products and services on your listing.
This feature allows potential customers to learn more about local businesses before they even visit their business page.
A Google My Business listing also allows customers to provide their review on your business, further adding credibility to your listing because reviews are displayed under your business profile.
The more reviews you have, the better chances you have of attracting more potential customers. Note, however, that negative reviews can also affect your search ranking.
Complete and manage your Google My Business listing to optimize search results that funnel online traffic to your business profile. Comprehensive local listings can help significantly improve your visibility on Google search results.
3. It’s free, even for local businesses
Google My Business is free to use. There are no monthly fees or contracts required to maintain your business profile. All you need to do is create a listing, provide accurate and up-to-date business information, and verify your business.
Ultimately, Google My Business is a simple but very powerful tool that can increase your appearance on any local search. Its integration with Google Maps also provides you with additional visibility with its millions of users worldwide.
On the other hand, you can also choose to set up Google ads to help amplify and boost the visibility of your Google My Business listing. Note, however, that digital marketing strategies have to be made appropriate to your target audience.
4. You can track your performance on Google search and more
Google My Business is a free tool that can provide valuable business insights to assist in your local marketing strategies. A business owner can use it to know how customers are finding their business profile and interacting with listings.
This can show local searches, number of people who viewed the listing, called the business, clicked on Google Maps directions to visit the store, or clicked on the website link.
All in all, these kinds of information on Google My Business lets business owners craft and adjust their marketing strategy to better improve the visibility of your business profile on search engine results.
If you plan on launching a Google ads campaign, the analytics you can tap through Google My Business can also be helpful in identifying relevant information for your local marketing strategies.
5. Attract traffic and sales with Google my business
By creating a listing on Google My Business, you can improve your website’s search engine optimization (SEO).
Your Google My Business listing is another way for customers to find your website through organic search results. The more places that your website appears, the more likely customers are to find it.
Amp Up Your Business Page’s Online Visibility with Google My Business
Much like other steps you follow in crafting an effective marketing strategy, it can be difficult if you don’t have enough experience yet. Remember, marketing also has its own costs that could eventually be expensive in the long run if not conducted efficiently.
For this reason, it’s always wise to tap marketing experts, such as Amplus Digital Marketing Agency, who can help guide you through the difficult first steps of the process.
Contact us today for a free consultation!