Anthony DeFelice Featured on the Customers.ai Podcast: A Conversation on Ethical Growth and Modern Marketing
Anthony DeFelice Featured on the Customers.ai Podcast: A Conversation on Ethical Growth and Modern Marketing
The episode was highlighted by Larry Kim, Founder and CEO of Customers.ai, as part of the company’s ongoing podcast series focused on real-world marketing strategy and innovation. While Larry was not a participant in the episode itself, the conversation reflects the type of thoughtful, practical dialogue Customers.ai aims to bring to agency leaders and marketers.
During the podcast, Anthony discussed a range of topics drawn from his experience leading Amplus Agency, including:
- His professional path into digital marketing and agency leadership
- How agencies can scale while maintaining quality, transparency, and trust
- The importance of ethical data usage in modern marketing
- The role technology partners play in driving measurable client results
The discussion provided a grounded look at how agencies can grow sustainably while adapting to rapidly evolving tools and platforms.
Here is the Full Podcast – LISTEN HERE
What Is Customers.ai?
Customers.ai is an AI-powered marketing and sales intelligence platform designed to help businesses better understand, identify, and engage high-intent prospects.
The platform enables companies to:
- Identify anonymous website visitors and transform them into actionable leads
- Enrich visitor data with contact and intent insights
- Automate personalized outreach across email and other channels
- Integrate seamlessly with CRMs and existing marketing workflows
By bridging the gap between website traffic and conversion, Customers.ai gives sales and marketing teams greater visibility into who is engaging with their brand and how to follow up more effectively.
For agencies like Amplus, platforms such as Customers.ai help streamline lead intelligence, reduce manual effort, and support more strategic decision-making for clients.
Why the Conversation Matters
A key theme of the podcast episode was balance — leveraging advanced technology while remaining committed to ethical practices and long-term value creation.
As AI and automation continue to reshape marketing, success is increasingly defined not by access to data alone, but by how responsibly and intelligently that data is applied. Anthony emphasized the importance of pairing a strong strategy with the right tools, ensuring technology enhances human insight rather than replacing it.
The conversation also touched on real-world applications of platforms like Customers.ai and how they can support improved engagement, smarter outreach, and better outcomes when implemented thoughtfully.
Closing Thoughts
For agency leaders, marketers, and business owners navigating today’s digital landscape, the episode offers practical perspectives on growth, technology adoption, and building meaningful vendor partnerships.