Hubspot is a fantastic amalgamation of marketing-related data, statistics, and trends, and is a notable tool to keep in your back pocket. As we enter a new year, we took a peek at their latest collection of trends and statistics and picked a few that we found very interesting… 81% of shoppers conduct online research before making big purchases That’s massive. If you’re any sort of brick-and-mortar retailer, you must keep this statistic in mind, especially for bigger-ticket items. Potential customers will look at a variety of sources before making up their minds, so make sure that your digital presence stands out in their minds so that they remember your store when they’re ready to purchase. 28% of searches for something nearby result in a purchase Now that we hold the magic of a computer in the palm of our hand with smartphones, optimizing your website for local searches is key. Make sure your digital presence appears before your competitors’ by utilizing an appropriate combination of SEO and SEM to gain the upper hand. Facebook posts with images see 2.3x more engagement than those without In the age of ever-shortening attention spans, a good image will capture a potential customers’ eye much faster than a block of text on a scrolling feed. Make your content stand out by including an attention-grabbing – but relevant – picture or graphic with your post. Twitter accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles Even if you’re not necessarily in the news business, don’t disregard Twitter’s usefulness... It can be a great way to drive traffic to your website’s blog, where you build your credibility and prove your expertise in your field. 4x as many customers would rather watch a video about a product than read about it Video is the latest and greatest way to reach your audience… But you need to make sure that you’re maintaining their attention. Create interesting, engaging videos to explain what your business does or how a product works to provide your customers with information that is both valuable – and relevant. Make sure you keep these key points in mind as you plan your strategy for 2018… Or have us help you! Give us a call.